Chrysler r body




Chrysler r body

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  • Chrysler Corporation R Bodies: Downsized Full-Sized Cars. Newport, New Yorker, St. Regis, Gran Fury. The “R” bodied cars from Chrysler were the wrong cars, created during a cash crisis, and may not have been needed at all.

    R-Body Chryslers Living Large from Hemmings Classic Car. March, - Milton Stern. Having just introduced the Horizon/Omni twins for , Chrysler was in.

    Dubbed "R Bodies" by Chrysler design brass, these vehicles presented a fascinating snapshot of a company in the midst of swift transition.

    Chrysler r body

    Chrysler r body

    The A38 also had non-organic materials in a sintered metallic pads and brake shoes. That would never do, when the average CHP officer spends nearly half his shift at or past the posted legal speed limits, and each and every one on every shift, engages speeders traveling over miles an hour. I am classic car fan and collector. I'm just saying, that's how they did it back then. John Ricardo held onto his position as chairman for another year, but his presence merely stood in the way of the hoped-for federal bailout, thus he summarily resigned in early with Iacocca assuming his position.

    Chrysler r body

    Chrysler r body

    Chrysler r body

    Chrysler r body

    Chrysler r body

    Motor City Malaise: The - Chrysler 'R Body'

    The Chrysler R platform was introduced for the model year as an attempt to compete with General Motors' downsized standard line introduced and the new Ford Panther series. It comprised six models and lasted just three years. As the middle of the s approached, Chrysler was facing an increasingly worrisome organizational and financial situation due to a combination of internal and external factors.

    The company had suffered the embarrassment of releasing new, bulkier full-sized C-body models for which promptly flopped due to the OPEC oil embargo , and unable to fix the mounting difficulties beyond unsuccessful sales incentives, chairman Lynn Townsend took early retirement and left the reins to John Ricardo. By , Chrysler had exhausted its cash reserves and had to pay for all operating costs with purely sales revenue. The full-sized C-body Dodge and Plymouth lines were dropped for , in part because they were finding few customers outside the fleet market the C-body Chryslers lasted one more year.

    Chrysler r body

    At this point, the mid-sized B-body Monaco and Fury were left as Chrysler's largest cars, but an outdated design that could not compete with GM and also by that point were more popular with police departments than private buyers.

    During this time, the R-body project commenced which essentially amounted to taking the same old B-body platform that had its origins in the "downsized" standard Plymouths and Dodges of and grafting a new, more modern body onto them to create an ersatz challenger to the Chevrolet Caprice. There was considerable dispute over the cars' final appearance. GM had not only made its downsized big cars smaller, but styled them to look less ponderous.

    Chrysler r body

    However, in the end, it was decided to retain a heavier "big car" look on the R-bodies with blocky, imposing lines. A variety of engineering measures were employed to the old warhorse B-body platform to reduce weight, improve reliability, and modernize components. Big-block engines vanished, and power trains now comprised the cid Slant Six, cid V8, and cid V8 unavailable in California because of emissions regulations mated to the 3-speed Torqueflite automatic transmission.

    However, the company was still facing a dire financial situation and it was obvious that new blood was needed, especially as President Carter had written off Chrysler's management as incompetent and made it clear that no federal bailout would happen so long as the status quo were maintained. Thus, Lee Iacocca was hired as company president in July three months after his expulsion from Ford.

    John Ricardo held onto his position as chairman for another year, but his presence merely stood in the way of the hoped-for federal bailout, thus he summarily resigned in early with Iacocca assuming his position. Plymouth Gran Fury combines the Dodge St.

    Chrysler r body

    Regis roofline and taillights with the Chrysler Newport headlights. Billed as "pillared hardtops", all R-body vehicles were available as four-door sedans only. No coupe, convertible, or station wagon was offered; Chrysler could not afford to develop these additional body styles.

    Initial sales started off strong, and proceeded that way for most of the model year, with just over , produced and sold. However, in the spring of , the Iranian Revolution was in full swing. Gas prices rose sharply, and the US economy plunged into a deep recession that would last for the next three years.

    Bentley Continental GTC replica build from Chrysler Sebring 2003



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