Restaurant concept statement examples

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How to Make a Restaurant Concept Statement | MEDIASERVANT.INFO

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A restaurant concept concept lays out the focus for your restaurant. Once you' ve crafted your concept statement, refer to it when making.

Cowgirls Steakhouse will be fun, country style restaurant that serves southern comfort food. It will be located right in the heart of Austin, the capital of Texas.

A concept statement translates a business plan into something that can be easily understood by many. business plan concept example restaurant statement.

Small Business - Chron. Subscribe for Weekly Updates. Get Inspired With 10 Examples. It provides a clear and official statement so that the statement objectives of the project can be understood.

8+ Concept Statement Examples & Samples - PDF

Restaurant Equipment Shop All. Commercial Refrigeration Shop All. Restaurant Dinnerware Shop All. Janitorial Supplies Shop All. Business Type Shop All. A restaurant concept is the overall idea or theme that defines the restaurant.

Concepts include the your menu's design , service style, dining room decor, and — of course — the style of food. Heritage, local ingredients, traditions, or family are all common sources of inspiration for restaurant concepts. Because food is, after all, a mixture of all those things.

Read on to explore the elements of a concept, some steps to help guide your choices, and even some restaurant concept examples. A good restaurant concept will cover an array of elements with one cohesive mood or tone. From the name of the establishment to even the paint color on the walls , every detail contributes to the overall concept. The name of your restaurant should give customers a pretty good idea of the type of food you serve.

It needs to be memorable, preferably simple, and most importantly, authentic. There are many different approaches to choosing a restaurant name, but owners often take inspiration from their location, a signature dish, or even a family member who inspires them.

The description of your foods can be as literal as listing off the ingredients in the food and the ways they were cooked, or as poetic as a brief description of an experience, visual image, or abstract theory. But your approach should make sense in the context of your food and overall theme. While service styles may seem unrelated, the type of service you offer directly relates to your restaurant concept in the sense that it affects the diner's overall experience. Here is a list of service types that can impact your concept:.

Wall color, lighting, furniture, table settings, music, and decor all play a huge role in the overall impact of your restaurant. Do you want a fun, casual vibe for game days or a romantic spot suitable for date nights? Considering the needs of your customers can act as a helpful reference point for decor and theme decisions as well.

Of course, deciding on one concept can be tricky. Just as every artist finds a different path for each project, developing a restaurant concept is very personal to each restauranteur. Certain service styles are often accompanied by specific etiquette, such as dress code. Most importantly, you need to make sure that customers know what to expect when they arrive at your restaurant in order to help avoid awkwardness.

For example, if your website advertises casual American food and a casual atmosphere, customers might be upset if they arrive to find formal tables and high prices. So, try to strike a balance of uniqueness and familiarity. Restaurant concept consistency is twofold: This means that all the different aspects of your establishment need to have some common thread.

While seasonal changes can be a great way to keep things fresh, the overall tone of your restaurant should stay the same, so that returning customers can know what to expect, give accurate recommendations to their friends, and enjoy the experience again and again. Your passion for food should serve as a compass throughout the concept developing process. Referring back to your core menu idea before making any decision can help ensure a cohesive concept.

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